Malwarebytes Pro Review – An Anti-Malware Program That Exceeds Expectations
MalwareBytes MalwareBytes Malware infections can quickly cause mayhem for a computer, compromising your performance, identity and privacy. With MalwareBytes, you can take a bite out of spyware, ransomware, worms, trojans and other malicious intruders. Many home users have downloaded the free version of MalwareBytes, but with a Premium or Pro software license from Trusted Tech Team, you can give a heavy-use home or office computer the advanced protection you need. This software will be your first line of defense to stop malware threats from even invading your computers in the first place. Our MalwareBytes Premium lifetime license download enables real-time anti-virus protection, automated scanning, auto updates and other proactive features for a single payment.
Malwarebytes leverages cleverbridge to move from perpetual license to subscription
Malwarebytes leverages cleverbridge to move from perpetual license to subscription Thursday 8 October The company provides software designed to protect consumers and businesses against malicious threats that consistently escape detection by other antivirus solutions. Their flagship product, Malwarebytes Anti-Malware Pro, has over million downloads and has removed more than 5 billion malicious threats from computers worldwide.
Since , Malwarebytes has leveraged cleverbridge ecommerce solutions and consultative expertise to effectively build customer relationships and generate more revenue for its B2C and B2B product lines.
By expertly managing everything from international compliance to local payment methods, region-specific languages and localised currencies, cleverbridge has enabled Malwarebytes to successfully sell software around the world. However, as Malwarebytes continued to grow, it proved highly difficult to increase revenue, provide sustainable support and acquire customers while only offering a USD 25 lifetime perpetual license for its popular Malwarebytes Anti-Malware Pro product.
Considering that customers require ongoing protection against malicious threats, the product was ideally suited for a subscription billing model.
Switching to subscriptions would not only offer Malwarebytes a recurring revenue stream and increased customer lifetime value CLV , but would also increase convenience for its customers. After much deliberation, the company decided to move Malwarebytes Anti-Malware to a subscription model.
The switch made room for distinct challenges, from a business and marketing perspective, including the issue of retaining customers already acclimated to the perpetual licensing model.
When making the switch, we wanted to add extra value for users having a subscription versus the perpetual license. With the product and pricing taking shape, Malwarebytes and cleverbridge began mapping out the new ecommerce, CRM and marketing logistics required for the switch.
Because subscriptions are a core competency of the cleverbridge ecommerce platform, much of the required functionality and many of the management requirements were already present. The transition process was seamless and quick, making it easy for us to continue to grow our business without missing a beat. Through the cleverbridge platform, the team also set up a redirect link that would reroute all older links for Malwarebytes Anti-Malware PRO to the Malwarebytes Anti-Malware Premium offer page, effectively eliminating the need for Malwarebytes or any of its affiliates to swap out existing links.
Via an email campaign that deployed two months prior to launch, Malwarebytes introduced the new product and the new subscription model to existing customers. They made it clear to customers that they would honor all lifetime licenses for Malwarebytes Anti-Malware PRO bought prior to the launch date and also offered up a large amount of lifetime licenses for sale. On March 24, — six years after the launch of the first version— Malwarebytes Anti-Malware Premium subscription product was launched.
In this program, a subset of cleverbridge subscription clients were provided with beta versions of advanced subscription analytic reports. These reports supplied Malwarebytes and other participating clients with extensive metrics at the company level, product level or both, including: With these advanced subscription success metrics, Malwarebytes is better able to monetise and optimise their products while more accurately predicting future cash flow.
From the backend, Malwarebytes can also enable cleverbridge notifications for common customer scenarios like subscription deactivation and reinstatement, upcoming payment method expiration and more to effectively assist customers during renewal time. Together with the cleverbridge team, Malwarebytes is exploring additional solutions — such as offline payment methods for subscriptions, shopping cart optimisation strategies and additional customer lifecycle management functionality — to better serve customers and grow their bottom line.
Prior to cleverbridge, Vodnik held the position of project manager, North America for one of Europe’s leading ecommerce providers. At the beginning of his career in , he served as the Webmaster of the Chicago Tribune, where he was instrumental in launching the newspaper onto the Internet. About cleverbridge cleverbridge is a proven leader in ecommerce technology, services and expertise for global software and subscription companies that serve consumers and businesses.
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While the free and pro versions of Malwarebytes Anti-Malware are targeted towards and enterprise editions of Malwarebytes are based on an annual license. You can use the above given serial keys or license codes with ID’s which will expire after a lifetime. If these are not working, then please let us know. And also for. One lifetime license of Malwarebytes Anti-Malware Pro costs USD. But in near future you will not be able to get lifetime licenses from Malwarebytes.